Simon Maddrell

Simon Maddrell, Founder of Orbit & Anchor, is a results-driven business leader with extensive international expertise in developing businesses, landing opportunities in sites, business development and driving the change agenda in organisations.


He has worked for international branded and B2B companies providing the innovation change required for growth. Highlights of his career include:

  • Global Director, Innovation Strategy & Insight, 2 Sisters Food Group

  • Founder, Mintel Global Innovation Consultancy

  • Board Director of NewEdge Consulting

  • Head of Research, Euromonitor International

  • Strategy & Market advisor for three European start-ups across Food, Beauty & Technology


Simon’s specialities are business development, packaging, design, print, innovation processes, management consultancy, semiotics, product development, site processing, ventures, corporate strategy, culture change, channel strategy, insight, market intelligence, category management & brand building.

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